A week ago, Appleonia released her album ‘OH’ in an unprecedented way of music sharing – with every free album download, Vittoria Coffee donated the album’s value to OzHarvest, the food rescue charity.
In an overwhelming response to the model, Vittoria Coffee’s initial commitment of downloads was reached in less than a week, with a massive 2000 downloads. That’s the equivalent of 20,000 meals provided for Australia’s most vulnerable. Blown away by the response, Vittoria Coffee have agreed to continue enabling this initiative, donating three meals to OzHarvest with every free album download.
Appleonia would like to thank everyone who has supported this initiative!
